Hi there!

Image of me, Stacey - The owner of At The Helm 

At The Helm all started when I couldn't find a set of birth affirmations I liked in the lead up to my second child's arrival. After having so much fun designing my own set and finding them so effective when the time came,  I opened an Etsy shop in 2019 to offer those very same affirmations as a printable download to other birthing parents.1,600 Etsy sales later and www.atthehelm.co.nz was born. 

What started with a simple idea of printable birth affirmations to inspire other parents-to-be, grew into an online store filled with custom prints, gifts, digital downloads and now second-hand books all focused focused on celebrating life's big moments, promoting calmness and helping others develop a more positive mindset.

Sometimes we all need a little motivation and help staying positive in our day-to-day lives, and this is what my extra special creations aim to do. Whether it's preparing for birth or celebrating a new life, the uplifting words and designs are here to help spread happiness together.

If you have any questions about these items or would like to discuss a custom order, please visit the contact us page and send a message! I love hearing from you.


Ngā mihi
Stacey